SefaM Catering is a brand that provides comprehensive catering services for corporate events and private functions, with a strong focus on customer satisfaction. To ensure the brand represents its corporate identity effectively in digital channels and manages operational processes more efficiently, a comprehensive digital solution project was carried out in collaboration with Rella Medya.

Within the scope of this project, a clean, professional website design was developed for SefaM Catering, supporting visitors in quickly accessing information. During the design process, the site emphasized core content such as event services, menu options, and contact details, creating a simple and accessible page structure. Content was also structured to meet the expectations of the target audience, improving discoverability in online environments.

On the development side, a custom content management panel was created to allow the SefaM Catering team to independently update content. This panel enables easy management of service descriptions, visuals, event references, and contact areas. The user-friendly interface allows administrators to perform routine updates quickly and efficiently.

Additionally, to increase operational efficiency and manage customer relationships systematically, an integrated mini CRM software was developed. This CRM allows tracking of potential customer inquiries, event requests, and communication history through a single system. The mini CRM structure was designed to facilitate processes such as organizing customer data, monitoring communications, and planning events.

The website infrastructure, content architecture, and technical arrangements were implemented to support SefaM Catering in engaging more effectively with its target audience online, improving visibility in relevant searches, and delivering services in a user-focused manner.

As Rella Medya, in this project we strengthened SefaM Catering’s digital presence by combining modern design, a manageable content structure, and an integrated mini CRM module, while also enhancing operational efficiency.

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