Somal Sac is an experienced manufacturer operating in the steel industry since 1956. The company collaborated with Rella Medya on a visibility enhancement project to effectively present its comprehensive range of products and services in digital channels and to increase its online accessibility within the sector.

As part of the project, the website’s content structure was organized to align with the target audience’s information-seeking behavior. The structuring of product pages, company profile, and sector-specific content was designed to enable visitors to quickly find the information they need. Site titles, descriptions, and content hierarchy were planned with a user-focused access approach in mind.

In addition, improvements to the technical infrastructure were implemented to optimize page loading times, enhance mobile compatibility, and support search engines in more effectively crawling the site. These adjustments aimed to help Somal appear more prominently in key sector-related search queries across online platforms.

As Rella Medya, in this project we aimed to elevate Somal’s digital visibility and accessibility through content-enhancing adjustments, target-audience-focused structuring, and technical improvements. As a result, the brand is now more easily discoverable online by both existing clients and potential suppliers.

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